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Achieving Steady Sales Growth and International Expansion
Managed Since: April 2024
Expansion Regions: Australia → US & Japan
The Story
An entrepreneur introduced a premium baby nursery brand to Australia, offering same-color nursery bundles for effortless coordination. Despite a strong product line, the challenge was to establish brand recognition and achieve consistent sales in a new market.
The Challenge
Despite high-quality products, the brand encountered challenges:
🔹Low Monthly Sales: Revenue stagnated at $2K/month due to unclear positioning.
🔹Undefined Marketing Strategy: Lack of direction hindered effective USP communication.
🔹Underutilized Key Feature: Same-color nursery bundles weren’t leveraged to highlight aesthetic appeal.
The Solution
To address these challenges, we implemented:
🔹Brand Positioning: Emphasized same-color nursery bundles in messaging and ad creatives to highlight ease and aesthetics.
🔹Brand Awareness: Launched Meta video ads showcasing complete nursery setups, enabling parents to envision a stylish, coordinated room.
🔹Search Presence: Deployed Google Ads targeting high-intent buyers searching for 'matching nursery furniture' and 'themed baby room sets.'
🔹Seasonal Promotions: Capitalized on EOFY, Black Friday, and Christmas with urgency-driven campaigns to boost sales.
🔹International Expansion: Developed a structured funnel to successfully enter the US and Japanese markets, focusing on high-converting demographics.
Outcome
9x Sales
Growth
Improved monthly sales from $2K
to $18K within 30 days.
$92k Black Friday Sales
Achieved record-breaking performance
during seasonal promotions
4x+ Avg ROAS
Maintained sustainable and profitable scaling across campaigns.
The Results
Our strategic initiatives yielded remarkable outcomes within months, accelerating revenue growth, scaling, and brand reach:
🔹9x Sales Growth: Boosted monthly revenue from $2K to $18K in 30 days.
🔹Sustained 4x ROAS: Ensured consistent profitability during scaling.
🔹International Expansion: Successfully penetrated the US and Japanese markets.
🔹Record-Breaking Seasonal Sales:
EOFY Sales: $38k+
Black Friday Sales: $92k+
Christmas Sales: $64k+
🔹Lifetime Revenue: Exceeded $324K and continues to grow.
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