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Managed Since: April 2024
Target Audience: Car owners looking for professional detailing & ceramic coating services
The Story
A new detailing and ceramic coating service entered a crowded market, determined to stand out with premium services, advanced ceramic coatings, and exceptional customer care.
The Challenge
Despite quality content, the business faced:
🔹High CPL: $25–$30 per lead, with low-quality inquiries
🔹Unfocused Targeting: No clear audience strategy.
🔹Missed Opportunities: Absence of seasonal promotions.
🔹Website Issues: Navigation and UX hindered conversions.
The Solution
To address these challenges, we implemented the following:
🔹Enhanced Targeting: Focused on specific car makes, demographics, and high-intent groups.
🔹Optimized Website: Enhanced navigation and UX to boost conversions.
🔹Developed Promotions: Launched seasonal offers and specialized packages.
🔹Improved Lead Quality: Refined messaging to attract high-value clients.
Outcome
68% CPL Reduction
Lowered average CPL
from $25+ to $8
3x Leads Increase
Monthly leads grew
from 40 to 126
Advanced Bookings
Secured 1–2 weeks of bookings
in advance, every month
The Results
Our strategy rapidly boosted leads and kept bookings consistently full — delivering reliable, scalable growth.
🔹68% CPL Reduction: From $25+ down to $8.
🔹3x More Leads: Averaged 126 monthly with a 20% conversion rate.
🔹1,387+ Total Leads: Generated since campaign launch.
🔹Consistent Advance Bookings: 1–2 weeks secured ahead of schedule.
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