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Managed Since: August 2023
Target Audience: DIY car enthusiasts & professional detailers
The Story
Founded by seasoned detailers, this brand set out to make professional-grade car care accessible to enthusiasts and professionals alike. Yet despite quality products and a loyal base, the online store lacked seamless usability and failed to highlight its credibility in luxury detailing.
The Challenge
The brand encountered several challenges:
🔹Website Inefficiencies: Poor navigation lowered conversion rates.
🔹Unclear Ad Creatives: Messaging failed to highlight differentiation.
🔹Weak Value Proposition: Brand’s premium positioning was not effectively communicated.
The Solution
To address these challenges, we implemented:
🔹Website Optimization: Improved structure, navigation, and checkout flow for higher conversions.
🔹Refined Positioning: Reinforced premium quality at an accessible price point.
🔹Creative Revamp: Introduced varied, educational, and result-focused ad content.
🔹Luxury Association: Highlighted product use in high-end detailing for credibility.
🔹Comprehensive Meta Ads Strategy: Combined top-funnel awareness with retargeting to maximize ROAS.
Outcome
2x Sales Growth
Monthly revenue increased
from $10K to $20K.
3x-5x
ROAS
Profitability sustained across
scaling campaigns.
212% increase
Higher user engagement
and order values.
The Results
In a few months, our strategic initiatives led to:
🔹Doubled Sales: Monthly revenue grew from $10K to $20K.
🔹212% Conversion Rate Increase: Website enhancements boosted user experience and order values.
🔹Sustained 3-5x ROAS: Profitability maintained across scaling campaigns.
🔹Enhanced Engagement: Varied ad creatives improved interaction and recognition.
🔹Strengthened Positioning: Established as a trusted, professional-grade detailing brand.
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