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Managed Since: August 2024
Target Audience: Enthusiasts and collectors of Japanese classic cars
The Story
Specializing in rare Japanese classic cars, the dealership offered a curated range from mid to high-end models. Traditionally dependent on referrals, they aimed to boost sales through digital marketing after recent slowdowns.
The Challenge
Despite positive referrals and reviews, the dealership faced:
🔹Lack of Online Advertising: Sole reliance on word-of-mouth.
🔹Limited Audience Reach: Niche market constrained potential customers.
🔹Ineffective Initial Campaigns: Message-based inquiries lacked engagement.
🔹Low Sales Volume: Only 2-3 cars sold monthly, limiting growth.
The Solution
To address these challenges, we implemented the following:
🔹Launched Digital Advertising: Created structured ad funnels to enhance social media presence and capture leads.
🔹Diversified Inventory: Included higher-priced Japanese classics to attract a broader clientele.
🔹Enhanced Communication: Shifted lead generation and follow-ups to WhatsApp for better response rates and personalized interactions.
🔹Targeted Lead Generation: Applied precise strategies to engage Japanese car enthusiasts and collectors.
Outcome
3x Sales
Increase
Monthly vehicle sales rose
from 2-3 to 7-10 cars
Consistent Lead Generation
Averaged 98 leads
per month
15% Conversion Rate
Achieved through effective
WhatsApp integration.
The Results
Our digital marketing efforts drove consistent lead flow, improved conversions, and significantly boosted monthly sales:
🔹Sustained Lead Flow: Averaged 98 leads monthly with a 15% conversion rate.
🔹Total Leads Generated: 591 since campaign inception.
🔹Effective Lead Nurturing: WhatsApp integration enhanced conversions.
🔹Sales Growth: Monthly sales climbed from 2-3 to 7-10 cars by the third month.
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