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Managed Since: August 2024
Target Audience: Enthusiasts and collectors of Japanese classic cars
The Story
Specializing in rare Japanese classic cars, the dealership offered curated mid to high-end models. Traditionally reliant on referrals, they turned to digital marketing to revive sales after recent slowdowns.ย
The Challenge
Despite positive referrals and reviews, the dealership faced:
๐นLack of Online Advertising: Sole reliance on word-of-mouth.ย
๐นLimited Audience Reach: Niche market constrained potential customers.
๐นIneffective Initial Campaigns: Message-only inquiries failed to convert.
๐นLow Sales Volume: Sales stuck at just 2โ3 cars per month, restricting growth.
The Solution
To address these challenges, we implemented the following:ย
๐นLaunched Digital Advertising: Created structured ad funnels to enhance social media presence and capture leads.
๐นDiversified Inventory: Added higher-value Japanese classics to appeal to serious collectors.
๐นEnhanced Communication: Moved follow-ups to WhatsApp, improving response rates and personalizing interactions.
๐นTargeted Lead Generation: Applied precise strategies to engage Japanese car enthusiasts and collectors.
Outcome
3x Sales
Increase
Monthly vehicle sales rose
from 2-3 to 7-10 cars
Consistent Lead Generation
Averaged 98 leads
per month
15% Conversion Rate
Achieved through
WhatsApp-based nurturing.
The Results
Our digital marketing efforts drove consistent lead flow, improved conversions, and significantly boosted monthly sales:
๐นSustained Lead Flow: Averaged 98 leads monthly with a 15% conversion rate.
๐นTotal Leads Generated: 591 qualified leads generated in 6 months.
๐นEffective Lead Nurturing: WhatsApp-based nurturing lifted conversions to 15%.
๐นSales Growth: Monthly sales climbed from 2-3 to 7-10 cars by the third month.
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