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Managed Since: April 2024
Target Audience: DIY enthusiasts and professionals seeking eco-friendly waterproofing solutions
The Story
An Australian waterproofing manufacturer, long reliant on traditional sales channels, sought to expand into the DIY market. To succeed, they needed a stronger e-commerce presence that could drive consistent sales online.
The Challenge
Challenges hindering online growth included:
🔹Content Limitations: Insufficient marketing assets due to time constraints.
🔹Stagnant Sales: Dependence on traditional channels.
🔹Website Navigation: Poor user experience reducing conversions.
🔹DIY Guidance: E-commerce site lacked essential support for DIY customers.
The Solution
To overcome these obstacles, we implemented:
🔹Seasonal Campaigns: Designed reusable creatives for major Australian sales events, ensuring timely promotions.
🔹Product Bundling: Developed specialized bundles for common DIY projects, doubling average order value.
🔹Website Optimization: Enhanced navigation, clear calls-to-action, and informative content to improve user experience and conversions.
🔹Targeted Advertising: Utilized Meta and Google ads to engage high-intent DIY enthusiasts seeking eco-friendly waterproofing solutions.
Outcome
181% Sales
Increase
Monthly sales surged
from $32k to $90k.
Doubled
AOV
Product bundling doubled
average order value.”
32% Conversion Boost
Website enhancements lifted
conversions by 32%.
The Results
Our strategy rapidly accelerated revenue growth, expanded brand reach, and unlocked scalable e-commerce sales.
🔹181% Sales Growth: Monthly sales increased from $32k to $90k.
🔹2x AOV: Product bundling doubled the average order value.
🔹32% Conversion Increase: Website enhancements boosted conversion rates.
🔹Lifetime Revenue:
Meta Ads: Generated over $161k at a 4.5x ROAS.
Google Ads: Achieved $89k+ with a 17.16x ROAS.
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