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Managed Since: April 2024
Target Audience: DIY enthusiasts and professionals seeking eco-friendly waterproofing solutions
The Story
An Australian eco-friendly waterproofing manufacturer, traditionally reliant on conventional channels, aimed to tap into the growing DIY market by strengthening their e-commerce presence.
The Challenge
Challenges hindering online growth included:
🔹Content Limitations: Insufficient marketing assets due to time constraints.
🔹Stagnant Sales: Dependence on traditional channels.
🔹Website Navigation: Poor user experience reducing conversions.
🔹DIY Guidance: E-commerce site lacked essential support for DIY customers.
The Solution
To overcome these obstacles, we implemented:
🔹Seasonal Campaigns: Designed reusable creatives for major Australian sales events, ensuring timely promotions.
🔹Product Bundling: Developed specialized bundles for common DIY projects, doubling average order value.
🔹Website Optimization: Enhanced navigation, clear calls-to-action, and informative content to improve user experience and conversions.
🔹Targeted Advertising: Utilized Meta and Google ads to engage high-intent DIY enthusiasts seeking eco-friendly waterproofing solutions.
Outcome
181% Sales
Increase
Monthly sales surged
from $32k to $90k.
Doubled
AOV
Effective product bundling strategies led to a
2x increase in average order value.
32% Conversion Boost
Website optimizations resulted in a 32% higher conversion rate.
The Results
In just a few months, our strategy accelerated revenue growth and expanded brand reach:
🔹181% Sales Growth: Monthly sales increased from $32k to $90k.
🔹2x AOV: Product bundling doubled the average order value.
🔹32% Conversion Increase: Website enhancements boosted conversion rates.
🔹Lifetime Revenue:
Meta Ads: Generated over $161k at a 4.5x ROAS.
Google Ads: Achieved $89k+ with a 17.16x ROAS.
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